Establishing how you want to be positioned in the marketplace (positioning) and how you want to be perceived by people outside of your firm (brand) starts with a look inside your own walls!  Begin by reviewing your business plans and goals, your portfolio strengths, and the depth of experience of your team.  Then, take an honest look at your firm’s culture.

There are hundreds of tools that you can use to promote your firm, tools that can be strategically implemented to work together (marketing mix) in harmony in support of your primary business goals.  However, these tools can be expensive and most budgets can’t accommodate them all – nor should you!

Your brand and marketing plan, and the implementation of promotional tools, can support your firm as it moves towards its goals.  Knowing how to pick and choose those tools and activities that work for your goals and budget helps to keep you focused and sane.

In this interactive discussion/workshop, we will cover the basics and intricacies of positioning, brand and the promotional tools you can combine to support your business goals.  Working within your marketing mix, the outcomes make for one delicious recipe for success!

Rachel Downey

As principal and founder of Studio Graphique, a brand development consultancy and environmental graphic design firm (EGD), Rachel is the resident visionary for the organization and its staff. She has established the philosophy, direction and culture of the firm that is a highly collaborative and creative environment focused on improving life experiences and opportunities for the Northern Ohio community and beyond. With 13 years invested in developing, growing, and focusing the specializations of Studio Graphique, the company is highly refined at creating effective communications supported by high-end creative in the disciplines of branding, placemaking and wayfinding.

Location: Studio Graphique, 13110 Shaker Square, Suite 101, Cleveland, Ohio 44120

Located directly above the movie theatre on Shaker Square (and across hall from main SG office).  There are entrances on either side of the theatre.  Due to the historic nature of our building, the meeting room is only accessible by stairs.

Phone: 216.921.0750 (Rachel Downey)

Date: Tuesday, March 9, 2010

Time: 7:45 – 9:00am (a light breakfast will be provided).

Cost: $5/pp

Registration Deadline: Friday, March 5, 2010