MARKETING DOMAINS SPEAKER SERIES - "What's in Your Marketing Toolbox?"

Monday, November 02, 2009

Registration Closed.

We will focus on a variety of relevant topics, including

• Networking techniques

• The importance of membership in associations

• How to identifying leads within the marketplace, as well as the different sources of leads that are available to you

• How to “target” markets (both public and private)

• Client contact management and tools

• The “Top 3 Items” that should be in your “Marketing Tool Box.”

In addition, we will share tips on positioning your firm within the marketplace to identify and win work!

Jerry Hutchison is a seasoned professional with 30 years of diversified business development, marketing, sales, operations and management experience.  An employee of Professional Service Industries, Inc. (PSI), Hutchison is the manager of business development and marketing for Northern Ohio and Western New York; a position he has held for the past 12 years.  He is responsible for strategic planning, local and regional market planning, targeted client marketing, qualifications and proposal development, client presentations and client interface within the transportation, retail, commercial, medical, educational, public and federal sectors.

A graduate of The University of Akron, Hutchison has also completed coursework at George Washington University, Kent State University and Baldwin-Wallace College.  He is a member of AIA Akron/Canton, AIA Cleveland, the America Society of Civil Engineers, the Cleveland Engineering Society, the Society for Marketing Professional Services, Cleveland Builder’s Exchange, the Green Chamber of Commerce, the Marine Corps Association, Boy Scouts of America (Great Trail Council), Construction Managers Association of America, the Construction Specifications Institute and the ACE Mentoring Program.

Location: Professional Service Industries, Inc. (PSI)

                5555 Canal Road, Cleveland, OH 44125

                Phone 216.447.1335

Date: Monday, November 2, 2009

Time: 8:00 – 9:00 a.m. (a light breakfast will be provided)

Cost: $5/pp

Registration Deadline: Friday, October 30, 2009