Writing Proposals That Sell

Thursday, October 18, 2007

As a business development professional, you are proud of the company you work for and the services you sell.  The proposal is a very important factor in the “selling” process.

Sadly, many people do not understand the difference between a proposal, a price quote, an informational brochure, a spec sheet or a response to a request for proposal.  Not truly understanding what a proposal is, and not knowing how to create an effective proposal that sells, combine to produce wasted time and an erosion of image.

This program will show you how to reintroduce that very important component - selling – that is often neglected in proposals.  The proposals you write become a "product" you want your clients and customers to buy.  Learn how to create proposals that will actually sell for you when you are not in front of your clients!

Don’t gamble sales on proposals that do not live up to t the quality and power of your company and the services you sell!  In this workshop, you will learn:

Al Borowski will discuss writing winning proposals. This program shows you how to include writing skills as a clear example of your selling skills. The proposals you write become a "product" you want your clients and customers to buy.

In this workshop, you will learn:

• What a proposal is. . .and is not

• The differences between "features" and "benefits"

• How to match proposal components to achieve results

• Phrases Not to use in a proposal

• Qualities of successful proposals

• Skills needed to create successful proposals

• Six types of questions and when to ask them

• Key elements of a proposal

• The role of rapport in proposal writing

• How to find your reader's "hot Buttons"

• How to save time with proposal writing

• How to organize the data

• How to proofread for content and message

• How to measure the success of your document

Al Borowski is a communication skills speaker, trainer and author.  As president of Connect All the Dots,

Al brings more than twenty years of communication and presentation experience to his action-packed,

interactive workshops and seminars.  His innovative approach draws on years of practical application

experience as a manager of sales, business development and customer service.

Visit http://www.connectallthedots.com to learn more.

WHERE: Sheraton Independence Hotel located at 5300 Rockside Road in Independence, Ohio 44131 (216) 524-0700

WHEN: October 18, 2007
Registration: 11:30 a.m.
Lunch & Presentation: 12:00-1:30 p.m.

R.S.V.P. Deadline is October 12, 2007