MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), just made its debut at Build Business: Synthesis in Philadelphia. As the conference kicked off, SMPS President Paula Ryan, FSMPS, CPSM, introduced the comprehensive educational resource that includes a six-book collection.
SMPS, along with Subject Matter Experts, developed MARKENDIUM to bring you specific, relevant content to help build skills and support firm growth. We’ve been talking about MARKENDIUM for quite a while now (after all, it has been two years in the making).
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The six books, which further define the SMPS Domains of Practice, are key components of MARKENDUM. They feature case studies, tips, and in-depth analysis on the following knowledge areas and skills sets: marketing research, marketing planning, client and business development, proposals, promotional activity, and management.
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