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Education Program: The Busiest People In The World: Marketing Professional Services to The C Suite

Tuesday, January 08, 2019

Reaching and building trust with C Suite executives in a world where time and attention span is increasingly limited is challenging.  This audience is busy, stressed and constantly bombarded with “opportunities” and “asks” from within and outside their organizations.  How do you break through all the noise and position yourself and your services as preferred and valuable, while mitigating the dreaded RFP. 

In this session, we will discuss:

  1. What tactics, platforms and content types best reach and influence the C Suite; 
  2. How the power of “brand” and aligned organizational attributes influence C Suite decisions; 
  3. How strategic networking can create opportunities and referrals from the C Suite.    

Speaker: Clyde Miles, Executive Vice President  |  The Adcom Group

As Executive Vice President at Adcom, Clyde oversees the development of innovative brand, marketing, integrated media and content strategies for clients. 

Clyde grew up in western Massachusetts and received an A.S. in Retail Management from Holyoke Community College.  He then started his career as a Management Trainee with Federated Department Stores in Miami.  He soon moved to Chicago, attending Northwestern University and progressing from Director of Marketing Services at Donald E. Whiting, Inc. to Vice President and Director of Client Services at DMB&B. 

He moved on to become a Division President at both Bozell Worldwide in Detroit and Meldrum & Fewsmith Communications in Cleveland.  He was Founder/CEO of Brain Farm, Inc., and a Founding Partner at both Optiem, LLC and Uppercut Motion+Sound, LLC. 

Clyde has a passion for the power of arts and education and is a member of the board of the Museum of Contemporary Art, Cleveland, the Progressive Arts Alliance and the Kelvin Smith Library at Case Western Reserve University. 

He has spoken at numerous national and regional conferences on content strategy and social media, has won numerous marketing industry awards in his career and is a member of the Leadership Cleveland Class of 2017. 

Event Location

Shook Construction
6860 W. Snowville Road, Suite 100
Brecksville, OH 44141
When: 7:45 am - 9:00 am

What our sponsors are saying...

“SMPS has been a tremendous resource to our company [CBLH]. It has reshaped the way we conduct marketing. All of their programs, seminars, articles and conferences have given us the ability to educate our marketing staff on the changing tactics and strategies facing our industry. Lastly, we have built relationships through all the networking opportunities SMPS offers. It only made sense to support our chapter through sponsorship as they have supported us”.

John Rach, AIA, Director of Marketing
CBLH Design, Inc.

“We are proud once again to support the local SMPS Northeast Ohio Chapter as renewing Annual Sponsor, and have been actively engaged with the SMPS NEO Chapter for over 5 years now. It has been a pleasure to be a part of the SMPS NEO family, as it has brought us closer together with the local A/E/C community and has created new partnerships with fellow SMPS'ers.”

PCS Annual Sponsor

"My membership with SMPS was gifted to me while working at Karpinski Engineering and while I was hesitant to get involved in the operations of the board, I can’t imagine life without SMPS and my fellow committee members. Volunteering has afforded me not only great professional relationships, but great friendships as well. I truly believe our board members are the best around and some of the hardest working individuals I know. In short, I joined SMPS for the educational resources and have stayed for the relationships and interaction with fellow contemporaries and the fun."

Vanessa Aron

"As someone who was new to the industry, I was inspired by the NEO board members and all the hard work and dedication they put in to provide this region with an organization that is educational, entertaining and that puts you face to face with some of the most significant people throughout the A/E/C industry. As Membership & Social Media Chair, if I can give back to others half of what SMPSNEO has given to me; my job will have been a success."

Dave Eyssen
Precision Environmental Co.

"I discovered SMPS while looking at a Properties Magazine (no plug intended) and had a discussion with the owner of my firm, Scott Maloney. He encouraged me to get involved but stressed to really be engaged and take a role in the organization to really get something out of your membership. He was right! It was easy to engage with such a great group of people but really getting involved, being a part of the organization and not just an attendee has really opened up doors and introductions that would not have been possible. Coming from outside of the A/E/C industry prior to working at K2M, SMPS really helped me to understand and grasp this dynamic industry."

Stephanie C.
K2M Design

“The Mentor/Protégé program provided me a third-party resource to help me clarify and realize some of my career goals. By working with a mentor, I was able to identify those areas where I could improve my marketing skills, but also helped me see where my strengths were of benefit to my organization. I highly recommend this one-on-one program!”

Tamara Zupancic
Tec Inc.