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Education Program: Business Development... Telling is Not Selling

Tuesday, September 11, 2018

At this program, we will discuss:

Peter J. Kienle, FSMPS, CPSM, MBA | Marketing and Business Development Consultant | Kienle Communications, LLC

Pete’s career spans 35 years in management, marketing and business development in architecture, engineering  and construction industry.

He is a Certified Professional Services Marketer (CPSM) and was designated a Fellow (FSMPS) of the Society.

Pete is a past National President of the 7,000 member Society for Marketing Professional Services (SMPS), serving on the SMPS National Board of Directors for 5 years. He also served several years as Chair of the Fellows Committee, the committee representing more than 130 SMPS Fellows across the country.

He has a BSBA and an MBA from The Ohio State University, and served in senior marketing management roles for four ENR Top 500 design firms  including NBBJ, Moody Nolan, McKim and Creed and Clark Nexen.

As an Adjunct Professor of Business on the Virginia Beach Campus of Stratford University, he taught courses in marketing, management, written communications and presentations over the last 5 years.

Pete served eight years as a state official and project manager for the state of Ohio where his duties included speaking before state legislative committees and representing the state of Ohio in completing projects with local agencies.  

He has made more than 150 presentations before local, regional and national professional organizations for groups ranging in size from 15 to more than 1,000 people. The organizations include SMPS, American Institute of Architects, American Consulting Engineers Council and the Legal Marketing Association.

He is often quoted in industry publications and regularly authors articles for SMPS. Pete wrote a monthly column for several years titled, “Executive Strategies” for the Professional Services Management Journal.

As a consultant with Kienle Communications LLC, he provides presentation training and coaching, sales training as well as writing and editing proposals.


Rather than registering for this event only, consider being a Bundler this year (Sep 2018 - May 2019). The bundle includes:

The costs are:

Registration has been closed as we have met our limit for this program. Thank you for understanding.

Event Location

Shook Construction
6860 W. Snowville Road, Suite 100
Brecksville, OH 44141
When: 7:45 am - 9:00 am

What our sponsors are saying...

“SMPS has been a tremendous resource to our company [CBLH]. It has reshaped the way we conduct marketing. All of their programs, seminars, articles and conferences have given us the ability to educate our marketing staff on the changing tactics and strategies facing our industry. Lastly, we have built relationships through all the networking opportunities SMPS offers. It only made sense to support our chapter through sponsorship as they have supported us”.

John Rach, AIA, Director of Marketing
CBLH Design, Inc.

“We are proud once again to support the local SMPS Northeast Ohio Chapter as renewing Annual Sponsor, and have been actively engaged with the SMPS NEO Chapter for over 5 years now. It has been a pleasure to be a part of the SMPS NEO family, as it has brought us closer together with the local A/E/C community and has created new partnerships with fellow SMPS'ers.”

PCS Annual Sponsor

"My membership with SMPS was gifted to me while working at Karpinski Engineering and while I was hesitant to get involved in the operations of the board, I can’t imagine life without SMPS and my fellow committee members. Volunteering has afforded me not only great professional relationships, but great friendships as well. I truly believe our board members are the best around and some of the hardest working individuals I know. In short, I joined SMPS for the educational resources and have stayed for the relationships and interaction with fellow contemporaries and the fun."

Vanessa Aron

"As someone who was new to the industry, I was inspired by the NEO board members and all the hard work and dedication they put in to provide this region with an organization that is educational, entertaining and that puts you face to face with some of the most significant people throughout the A/E/C industry. As Membership & Social Media Chair, if I can give back to others half of what SMPSNEO has given to me; my job will have been a success."

Dave Eyssen
Precision Environmental Co.

"I discovered SMPS while looking at a Properties Magazine (no plug intended) and had a discussion with the owner of my firm, Scott Maloney. He encouraged me to get involved but stressed to really be engaged and take a role in the organization to really get something out of your membership. He was right! It was easy to engage with such a great group of people but really getting involved, being a part of the organization and not just an attendee has really opened up doors and introductions that would not have been possible. Coming from outside of the A/E/C industry prior to working at K2M, SMPS really helped me to understand and grasp this dynamic industry."

Stephanie C.
K2M Design

“The Mentor/Protégé program provided me a third-party resource to help me clarify and realize some of my career goals. By working with a mentor, I was able to identify those areas where I could improve my marketing skills, but also helped me see where my strengths were of benefit to my organization. I highly recommend this one-on-one program!”

Tamara Zupancic
Tec Inc.