Over the last several years, the war for talent - especially in the A/E/C industry - has been escalating. And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition. Having a strong, differentiated, and well-communicated brand in the marketplace is not only crucial to a firm’s success in attracting and retaining clients. It’s also essential for attracting and retaining the right kind of employees as well. The current industry landscape and talent shortage has created a buyer’s market of sorts for employees who often choose to work for the “employers of choice” in their respective fields and localities. With these and other challenges, it’s become imperative for marketing and HR teams to collaborate on employer branding and recruitment marketing strategy.
Tim Asimos, CPSM, Vice President at circle S studio, will take a look at the intersection of marketing and HR. He’ll explain why marketing’s skills and talents are a perfect match for the ever-growing needs and strategic initiatives of HR and Talent Acquisition teams. Leveraging best practices and examples of the world’s top employer brands, we’ll explore how a marketing approach to talent acquisition can put your employer brand on the map and help to bring top candidates in the door. And you’ll learn how to bridge the gap between marketing and HR for a positive impact on your firm’s brand, employees, culture and bottom line.
Tim Asimos, CPSM VP & Director of Digital Innovation | circle S studio
Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.