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Work Together, Win Together: Marketing & HR Alignment To Win the Talent War

Tuesday, October 02, 2018

Over the last several years, the war for talent - especially in the A/E/C industry - has been escalating. And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition. Having a strong, differentiated, and well-communicated brand in the marketplace is not only crucial to a firm’s success in attracting and retaining clients. It’s also essential for attracting and retaining the right kind of employees as well. The current industry landscape and talent shortage has created a buyer’s market of sorts for employees who often choose to work for the “employers of choice” in their respective fields and localities. With these and other challenges, it’s become imperative for marketing and HR teams to collaborate on employer branding and recruitment marketing strategy.

Tim Asimos, CPSM, Vice President at circle S studio, will take a look at the intersection of marketing and HR. He’ll explain why marketing’s skills and talents are a perfect match for the ever-growing needs and strategic initiatives of HR and Talent Acquisition teams. Leveraging best practices and examples of the world’s top employer brands, we’ll explore how a marketing approach to talent acquisition can put your employer brand on the map and help to bring top candidates in the door. And you’ll learn how to bridge the gap between marketing and HR for a positive impact on your firm’s brand, employees, culture and bottom line.

Tim Asimos, CPSM VP & Director of Digital Innovation | circle S studio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.


7:45 - 8:00 Check-in / Networking

8:00 - 8:55 Part 1

8:55 - 9:00 Intermission

9:00 - 9:50 Part 2 & Discussion

9:50 - 10:00  Wrap-up / Closing

Continental Breakfast, Juice and Coffee will be provided.

Early registration rate through September 28th - $50 per person

After September 28th - $75 per pseron

Register for Event  

Event Location

City Club of Cleveland
850 Euclid Avenue, 2nd Floor
Cleveland, OH 44114
When: 7:45 am - 10:00 am

What our sponsors are saying...

“SMPS has been a tremendous resource to our company [CBLH]. It has reshaped the way we conduct marketing. All of their programs, seminars, articles and conferences have given us the ability to educate our marketing staff on the changing tactics and strategies facing our industry. Lastly, we have built relationships through all the networking opportunities SMPS offers. It only made sense to support our chapter through sponsorship as they have supported us”.

John Rach, AIA, Director of Marketing
CBLH Design, Inc.

“We are proud once again to support the local SMPS Northeast Ohio Chapter as renewing Annual Sponsor, and have been actively engaged with the SMPS NEO Chapter for over 5 years now. It has been a pleasure to be a part of the SMPS NEO family, as it has brought us closer together with the local A/E/C community and has created new partnerships with fellow SMPS'ers.”

PCS Annual Sponsor

"My membership with SMPS was gifted to me while working at Karpinski Engineering and while I was hesitant to get involved in the operations of the board, I can’t imagine life without SMPS and my fellow committee members. Volunteering has afforded me not only great professional relationships, but great friendships as well. I truly believe our board members are the best around and some of the hardest working individuals I know. In short, I joined SMPS for the educational resources and have stayed for the relationships and interaction with fellow contemporaries and the fun."

Vanessa Aron

"As someone who was new to the industry, I was inspired by the NEO board members and all the hard work and dedication they put in to provide this region with an organization that is educational, entertaining and that puts you face to face with some of the most significant people throughout the A/E/C industry. As Membership & Social Media Chair, if I can give back to others half of what SMPSNEO has given to me; my job will have been a success."

Dave Eyssen
Precision Environmental Co.

"I discovered SMPS while looking at a Properties Magazine (no plug intended) and had a discussion with the owner of my firm, Scott Maloney. He encouraged me to get involved but stressed to really be engaged and take a role in the organization to really get something out of your membership. He was right! It was easy to engage with such a great group of people but really getting involved, being a part of the organization and not just an attendee has really opened up doors and introductions that would not have been possible. Coming from outside of the A/E/C industry prior to working at K2M, SMPS really helped me to understand and grasp this dynamic industry."

Stephanie C.
K2M Design

“The Mentor/Protégé program provided me a third-party resource to help me clarify and realize some of my career goals. By working with a mentor, I was able to identify those areas where I could improve my marketing skills, but also helped me see where my strengths were of benefit to my organization. I highly recommend this one-on-one program!”

Tamara Zupancic
Tec Inc.