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SMPS NEO's First Annual Chapter Awards

Thursday, June 14, 2018

The Board of the Society for Marketing Professional Services (SMPS) Northeast Ohio is soliciting entries for the 2017 SMPS Northeast Ohio Marketing Campaign Award. To be eligible, campaigns must have taken place between September 2016 and August 2017 and the submitting company must have an office location in northeast Ohio. 

Do you want to see how your marketing team stacks up? Enter your firm's best materials for SMPS NEO’s first annual awards event! Awards include best digital and print campaigns and the member firm of the year, which is designated to a firm that has remained involved from the day they became a member (and not just by attending our luncheons). Guidelines follow below.

**Please send all intent for for nominations, including for which award(s) / categories to Rachel Rauscher rrauscher@moodynolan.com no later than March 31, 2018.**

Categories

  1. Northeast Ohio Firm Member of the Year
  2. Print: Entries created for print distribution.
  3. Digital: Entries created for viewing on electronic devices.

Eligibility - Firm Member of the Year Award

  1. Consistent Membership (cannot have a lapse the current program year)
  2. Firm involvement in SMPS NEO events – firm shall meet at least three of the requirements listed below
    • A member of the firm attended more than seven programs throughout the program year (more than one person may account for the programs).
    • Helped plan an event (luncheon, education, mentorship and/or special event)
    • Sponsored an event or is an annual sponsor
    • Is on a chapter committee
  3. Please share (250 words or less) why you believe your firm should receive this award.

Questionnaire - Print and Digital Awards

Please answer the following six questions. The word count limit is next to each question.

1. Creative Brief (250 words or less)
Please share your creative brief on your entry to convey to the jurors why your entry should win.

2. Marketing Objectives (75 words or less)
Identify your marketing goals by answering the following questions

Include the following:

3. Target Audience (50 words or less)
Define the audience for this piece or program.

4. Research and Planning (100 words or less)
Describe the market research conducted prior to planning your piece or program.
Summarize your marketing plan efforts. Explain the production and delivery method.

5. Messaging (50 words or less)
What is the intended message of this entry?

6. Results (100 words or less)
Please answer the following questions:

Submission

Final Submissions are due May 1, 2018. Please send samples digitally (including visual representation(s) of print submission and any links required for viewing video) to RRauscher@MoodyNolan.com and three physical copies (including visual representation(s) of digital submission) to:

Moody Nolan
Attn: Rachel Rauscher
1621 Euclid Ave #1150
Cleveland, OH 44115

Judging

Three representatives from outside the Northeast Ohio Chapter of SMPS have been selected to review the submissions.  Winners will be announced at the SMPS NEO First Annual Awards on June 14 at Forest City Brewing Company.

Awards

All awards are being uniquely designed and crafted by local artist, Susie Frazier. See some of her work at https://www.susiefrazier.com/

Cost of Registration / Entry 

$10 per person / $30 per award entry (includes one free event ticket)

If you plan to submit for an award, please register for the "Award Entry" which will include one event ticket.


Register for Event  

Event Location

Forest City Brewing Company
2135 Columbus Rd
Cleveland, OH 44113
When: 5:30 pm - 8:00 pm


What our sponsors are saying...

“SMPS has been a tremendous resource to our company [CBLH]. It has reshaped the way we conduct marketing. All of their programs, seminars, articles and conferences have given us the ability to educate our marketing staff on the changing tactics and strategies facing our industry. Lastly, we have built relationships through all the networking opportunities SMPS offers. It only made sense to support our chapter through sponsorship as they have supported us”.

John Rach, AIA, Director of Marketing
CBLH Design, Inc.

“We are proud once again to support the local SMPS Northeast Ohio Chapter as renewing Annual Sponsor, and have been actively engaged with the SMPS NEO Chapter for over 5 years now. It has been a pleasure to be a part of the SMPS NEO family, as it has brought us closer together with the local A/E/C community and has created new partnerships with fellow SMPS'ers.”

PCS Annual Sponsor

"My membership with SMPS was gifted to me while working at Karpinski Engineering and while I was hesitant to get involved in the operations of the board, I can’t imagine life without SMPS and my fellow committee members. Volunteering has afforded me not only great professional relationships, but great friendships as well. I truly believe our board members are the best around and some of the hardest working individuals I know. In short, I joined SMPS for the educational resources and have stayed for the relationships and interaction with fellow contemporaries and the fun."

Vanessa Aron
ARCADIS, U.S., Inc.

"As someone who was new to the industry, I was inspired by the NEO board members and all the hard work and dedication they put in to provide this region with an organization that is educational, entertaining and that puts you face to face with some of the most significant people throughout the A/E/C industry. As Membership & Social Media Chair, if I can give back to others half of what SMPSNEO has given to me; my job will have been a success."

Dave Eyssen
Precision Environmental Co.

"I discovered SMPS while looking at a Properties Magazine (no plug intended) and had a discussion with the owner of my firm, Scott Maloney. He encouraged me to get involved but stressed to really be engaged and take a role in the organization to really get something out of your membership. He was right! It was easy to engage with such a great group of people but really getting involved, being a part of the organization and not just an attendee has really opened up doors and introductions that would not have been possible. Coming from outside of the A/E/C industry prior to working at K2M, SMPS really helped me to understand and grasp this dynamic industry."

Stephanie C.
K2M Design

“The Mentor/Protégé program provided me a third-party resource to help me clarify and realize some of my career goals. By working with a mentor, I was able to identify those areas where I could improve my marketing skills, but also helped me see where my strengths were of benefit to my organization. I highly recommend this one-on-one program!”

Tamara Zupancic
Tec Inc.