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Education Program: Your Blueprint For Constructing a Powerful Web Presence: UX + Social + Content

Tuesday, May 08, 2018

By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors - and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.

About Stoney deGeyter

Author of The Best Damn Web Marketing Checklist, Period!, speaker, teacher, husband, father, web marketer! Stoney deGeyter is the president and pit crew leader of Pole Position Marketing, a results-driven web presence optimization and marketing agency established in 1998. In addition to business training events, Stoney speaks at nationwide conferences, such as WordCamp, PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC).

Stoney’s articles about how to navigate the web marketing landscape have been published on Search Engine Land, Search Engine Journal and Visibility Magazine, and he has been quoted in WSJ.com and Chief Content Officer Magazine.

He also shares how to accelerate your web marketing efforts in several e-books, including E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online; Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign; Destination Search Engine Marketing: SEO Without Compromise.

Contact Stoney and the Pole Position Marketing pit crew at www.PolePositionMarketing.com or by phone at 866-685-3374 for web marketing strategy, to speak at your conference, seminar or workshop, and/or provide in-house training for your team.


Register for Event  

Event Location

Shook Construction
6860 W. Snowville Road, Suite 100
Brecksville, OH 44141
When: 7:45 am - 9:00 am


What our sponsors are saying...

“SMPS has been a tremendous resource to our company [CBLH]. It has reshaped the way we conduct marketing. All of their programs, seminars, articles and conferences have given us the ability to educate our marketing staff on the changing tactics and strategies facing our industry. Lastly, we have built relationships through all the networking opportunities SMPS offers. It only made sense to support our chapter through sponsorship as they have supported us”.

John Rach, AIA, Director of Marketing
CBLH Design, Inc.

“We are proud once again to support the local SMPS Northeast Ohio Chapter as renewing Annual Sponsor, and have been actively engaged with the SMPS NEO Chapter for over 5 years now. It has been a pleasure to be a part of the SMPS NEO family, as it has brought us closer together with the local A/E/C community and has created new partnerships with fellow SMPS'ers.”

PCS Annual Sponsor

"My membership with SMPS was gifted to me while working at Karpinski Engineering and while I was hesitant to get involved in the operations of the board, I can’t imagine life without SMPS and my fellow committee members. Volunteering has afforded me not only great professional relationships, but great friendships as well. I truly believe our board members are the best around and some of the hardest working individuals I know. In short, I joined SMPS for the educational resources and have stayed for the relationships and interaction with fellow contemporaries and the fun."

Vanessa Aron
ARCADIS, U.S., Inc.

"As someone who was new to the industry, I was inspired by the NEO board members and all the hard work and dedication they put in to provide this region with an organization that is educational, entertaining and that puts you face to face with some of the most significant people throughout the A/E/C industry. As Membership & Social Media Chair, if I can give back to others half of what SMPSNEO has given to me; my job will have been a success."

Dave Eyssen
Precision Environmental Co.

"I discovered SMPS while looking at a Properties Magazine (no plug intended) and had a discussion with the owner of my firm, Scott Maloney. He encouraged me to get involved but stressed to really be engaged and take a role in the organization to really get something out of your membership. He was right! It was easy to engage with such a great group of people but really getting involved, being a part of the organization and not just an attendee has really opened up doors and introductions that would not have been possible. Coming from outside of the A/E/C industry prior to working at K2M, SMPS really helped me to understand and grasp this dynamic industry."

Stephanie C.
K2M Design

“The Mentor/Protégé program provided me a third-party resource to help me clarify and realize some of my career goals. By working with a mentor, I was able to identify those areas where I could improve my marketing skills, but also helped me see where my strengths were of benefit to my organization. I highly recommend this one-on-one program!”

Tamara Zupancic
Tec Inc.