CPSMs are identified as the experts — professionals who have turned their knowledge into results for their companies. They've developed databases of qualified prospects, found the most creative ways to communicate with them, built the types of relationships that generate repeat business opportunities, and prepared proposals and presentations that win new business. CPSMs know how to find and deliver profitable business! Consequently, employers who hired CPSMs or support the certification of their employees can be confident that they employ the best-qualified professionals to build business for their firms.
SMPS, the authority on marketing professional services, has published the Domains of Practice for Professional Services Marketers, which is the body of knowledge outlining the disciplines and skills required for successful professional services marketing. Through the SMPS certification program, an employer can be assured that their marketing professionals have what it takes to generate profitable business through demonstrated proficiency in the domains of practice. The six domains are:
The domains of practice are the foundation of SMPS' Certified Professional Services Marketer (CPSM) Program. Being a Certified Professional Services Marketer (CPSM) means being a part of something special. You have successfully positioned yourself amongst an elite group of professional services marketers who have invested in themselves and understand and embrace the need for continuous improvement through education, enhancing their opportunity for professional success.
Certification is attained by successfully completing a 150-question exam. The exam is offered at SMPS National programs, most regional conferences, and may also be proctored by another CPSM.
The Northeast Ohio Chapter offers a free CPSM Study Group once a year, through the winter/spring. The study group provides a structured program for reading the material and reviewing study guide questions. More than anything it helps to provide a schedule and accountability to a group.
To maintain your certification, individuals must accumulate 50 CEUs during the three-year renewal period. CEUs can be received for attending educational programs, conferences, presenting or writing (on a marketing related topic), and even for reading specified articles in Marketer.
The Northeast Ohio Chapter maintains a library of marketing and general business books and webinars. These books are available to members free of charge. If interested in borrowing a book or webinar, please contact Adam Kilbourne.
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How do you break through all the noise and position yourself and your services as preferred and valuable, while mitigating the dreaded RFP?